Friday, June 29, 2007

Havidol: when more is not enough

Justine Cooper’s solo show featured “her little blue pill” the solution to all modern day ills. The big blue pill sculpture was like a beacon in the middle of the gallery. A monument to societies quest for the quick fix and the pharmaceutical companies joy to provide the product. A little blue pill was enclosed in a clear plexi box on the wall, nestled ever so regally on a tufted pillow with gold. Large scale photographs depicting serene fields with the slogan, Havidol: when more is not enough were like the myriad of commercials, which saturate the airwaves. Consume, Consume with a Cheshire cat grin. Most disturbing is the pills actual existance!

Opening night was packed with people holding handfuls of little blue pills made of chocolate, which were given out during the evening. It will all be better, take one take a handful. Those little beauties made their way around Chelsea to other openings as people passed them around with big grins on their face, HAVIDOL? Why yes, Thank you.

Daneyal Mahmood Gallery
511 West 25th Street3rd Floor
New York, New York 10011 USA
Tel:
212 675 2966
Fax:
212 675 3966
Contact: Daneyal Mahmood
http://www.daneyalmahmood.com/

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